Marketing Specialist, Fazer Retail

Fazer Retail is now looking for a Marketing Specialist to strengthen our team. The Marketing Specialist has a key function in the organization with responsibility for the marketing work on our exciting growth journey. It’s a wide role that includes digital marketing, marketing out in the stores as well as more administrative and routine based tasks. The role demands that you have good co-operation skills since you will work closely with the production and sales management to understand production capabilities and commercial needs. You will report directly to the Customer experience & Marketing Director, Fazer Retail.

To succeed in the role you need to be self-driven, customer oriented, have a positive mindset and a prestigeless attitude. We expect you to be the customers advocate in the organization providing the rest of the organization with valuable customer insights and suggestion on improvements. 

Fazer Retail is part of Fazer Group. In Sweden, Fazer Retail operates under the brand Gateau. In this role you will have opportunity to work with a brand well known for its artisan bakery with high-quality products. 

Job summary:

  • Create, plan and implement marketing plans and shop sales processes in co-operation with the team
  • Brand implementation in all marketing channels and follow up
  • Yearly / monthly / weekly marketing planning, execution and analysis including all channels – stores, online, web pages and some, influencer marketing
  • Social Media management incl. campaigns and customer dialogue
  • Coordinating design of marketing materials for stores and digital channels
  • Marketing automations tools – user, participating in updating and developing
  • SEO and SEM
  • Customer feedback management
  • Development of Operations tools
  • Campaign info & operation tools to stores
  • Managing and developing digital channels e.g webpages, mobile applications
  • Participating in planning and executing Fazer Retail BU team activities/actions

Key requirements: 

  • Master´s or Bachelor´s degree in marketing
  • Minimum 2 years in suchlike tasks, Marketing, Digital Marketing. Preferably from Retail businesses.
  • Good knowledge of marketing, branding.
  • Marketing automation
  • Webpage platforms
  • Social media management
  • Photoshop, InDesign
  • SEO & SEM
  • Project management skills
  • Good communication and presentation skills
  • Good co-operative skills
  • Fluent in Swedish and English
  • Episerver CMS is meritorious

It's a full time position located at the Gateau office in Slakhusområdet/Globen, Stockholm.

We look forward to your application, in English, no later than 12-15-2019.  For questions regarding the position, please contact Customer experience & Marketing Director, Marjo Jalava at

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